When searching for a trusted Ford dealership, drivers throughout New Mexico consistently choose Ruidoso Ford for one simple reason: decades of proven excellence. Since 1988, we've built our reputation on award-winning service, genuine community commitment and customer experiences that keep families coming back for generations.
Our 4.5-star rating and numerous accolades reflect what matters most -- satisfied customers who trust us with their automotive needs year after year. From our free lifetime maintenance program to our recognition as the #1 Ford Service Department in New Mexico, every aspect of our dealership is designed around delivering exceptional value and care.
Why Choose Ruidoso Ford?
What sets Ruidoso Ford apart from other New Mexico dealerships? Our customers consistently highlight several key differentiators that make us their go-to Ford destination:
Free lifetime maintenance on every vehicle purchased covers essential services like oil changes, safety inspections and tire checks -- saving you thousands over your vehicle's lifetime.1 We've earned Ford Motor Company's President's Award and recognition from Ruidoso News for Best Customer Service and Best Auto Dealer, validating our commitment to excellence. And our service department's recognition as the #1 Service Department in New Mexico by Ford Motor Company isn't just an honor, it's a promise.
Our new Ford inventory features the latest Explorer, F-150 and Maverick models, while our Ford service team provides added convenience with free car washes, mobile service options and complimentary Ford Pickup & Delivery™.1
Community-Centered Values Since 1988
As an integral part of the Ruidoso community for over three decades, we understand that being a trusted local dealership means more than just selling cars. Our strong connection to local initiatives and community involvement reflects the same values we bring to every customer interaction.
Whether you're shopping for your first vehicle, need reliable auto service or want to explore Ford financing options, our team treats every visitor like a neighbor. This relationship-first approach has earned us loyal customers who return for multiple purchases and refer their friends and family.
What Ruidoso Drivers Are Saying
Ruidoso Ford is the place to get a vehicle! I have bought five from them, new and used, since 2003! Customer for life!
We've purchased 3 vehicles from Ruidoso Ford over the past 30 years and every transaction and repair has gone well.
Just had oil change but I have been some places where that was an all day affair. Ruidoso Ford was done in an hour AND washed my truck. Great service and friendly staff. Highly recommend!
I've purchased three vehicles from Ruidoso Ford and all three experiences were great. The staff is always friendly and they definitely follow through after the sale.
The dealership and the entire sales team are very knowledgeable and helpful when it comes to selecting the new car and the financing options. Dealership personnel gave me the best upfront deal beating both the El Paso and Las Cruces Ford stores. I was very surprised and impressed that I get free maintenance with my new Maverick. I would highly recommend the Ruidoso Ford Store in Ruidoso NM.
Ready to Experience the Difference?
Our combination of award-winning service, community values and customer-first approach has made us the trusted choice for New Mexico drivers for over 35 years. Whether you need a reliable work truck like the F-150 or a family-friendly Explorer, our team is ready to help you find the perfect Ford.
Don't wait, schedule a test-drive today or visit our showroom at 107 US-70 in Ruidoso to discover why so many customers become customers for life. Contact us now to learn more about our exclusive offers and experience the unmatched service that sets Ruidoso Ford apart!
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