DISCOUNTS on YOUR Factory Order! RUIDOSO FORD HAS BEEN AWARDED 5 2023 FORD MAVERICK PICKUPS. CALL 575-378-4400 TAKE YOUR PICK & RESERVE TODAY!!!     Order YOUR New Ford or Lincoln at Ruidoso Ford-Lincoln and Receive YOUR DISCOUNT!     GET $1,000 CASH BACK & 0% APR FOR 36 MONTHS ON SELECT 2023 F-150s GET YOURS TODAY!!!

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Expert Service Options

Expert technicians and advisors are ready to keep your vehicle in top running condition.

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Flexible Financing

We're here to help you by going over every option clearly, and will find the right plan for you.

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Special Offers & Incentives

Proud to offer competitive prices, we work hard to leave more money in your pocket.

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Stress-Free Car-Shopping

Here at Ruidoso Ford Lincoln Inc., it is our mission to be the automotive home of drivers in the Ruidoso, NM area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Ruidoso.


Our community is what drives our business. In light of recent State, Federal, and World Health Organization declarations regarding coronavirus (COVID-19) we want to assure you that our top priority is the protection of your health and safety.

Our management team is closely monitoring the developing situation and is following the guidance from the Centers for Disease Control and the World Health Organization as well as state and local recommendations.

At this time, we plan to remain open and will continue serving your automotive needs.

We also want you to know that our store provides you the ability tp complete the car buying process from the comfort of your home. Our Sales Staff will be available to guide you through the process. We will deliver to your door or prep the vehicle for express check out at the dealership. That's easy and confident shopping.

We also want you to be aware that we have taken proactive steps to deal with coronavirus and we will continue to monitor and adjust our business practices to protect your health and safety. Here are some of the ways we are taking action:

- We are encouraging employees to modify personal greetings to avoid physical contact. Our team is perfecting the elbow bump and other greetings that show you the respect, warmth , and kindness you deserve. 
- We are following the CDC guidelines and will have employees who appear symptomatic to stay home. 
- We are making changes to our food and beverage procedures and offerings. 
- We are cancelling or postponing select events, in accordance with state and local guidance. 
Thank you for your continued support of our family owned and operated local business.

Just announced: Ford Motor Credit offers 0% financing for 84 months
   Ruidoso Ford Lincoln Management 

We Talk Finance and Service

When it comes to financing. That's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

Ruidoso Ford Lincoln Inc. is also by your side whenever you need any car service and repair work done in Ruidoso. What's more, our auto parts team would be happy to get you whatever you need to keep your Ford vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: (575) 378-4400
  • Monday8:00AM to 6:00PM
  • Tuesday8:00AM to 6:00PM
  • Wednesday8:00AM to 6:00PM
  • Thursday8:00AM to 6:00PM
  • Friday8:00AM to 6:00PM
  • Saturday8:00AM to 3:00PM
  • SundayClosed
  1. Ruidoso Ford Lincoln Inc.

    107 Highway 70
    Ruidoso, NM 88345

    • Sales: (575) 378-4400
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